Description
The Focus Demand is a compact hand-operated focus control that attaches to a pan handle to provide precise mechanical focus adjustments. It is designed to add handle-mounted focus operation to compatible studio cameras and integrates a tactile control layout for quick, repeatable moves. The unit is engineered for studio environments where operator ergonomics and responsive control are essential.
Key features include a rotating focus knob with three equally spaced levers to improve grip and speed of adjustment. The device uses dual USB-C connections for power and control connectivity and secures to an ARRI/Hirth rosette for robust mounting. The mechanical design emphasizes low play and a consistent feel across the entire rotation range.
Technically, the Focus Demand provides direct focus control using a precise rotary encoder mechanism coupled to the camera control interface. The dual USB-C connectors supply both communication and redundant connectivity options to maintain reliable operation. The physical control includes three levers mounted around the knob to enable rapid fingertip adjustments under live conditions.
Connectivity is handled via two USB-C inputs that connect to compatible camera models and control processors. The ARRI/Hirth rosette attachment ensures secure integration with professional pan handles and support rigs. The unit is compatible with Studio 4K Plus and Studio 4K Pro cameras when paired with the appropriate camera control interface.
Typical applications include studio camera operation, live production switching workflows, and any multi-camera broadcast setup where handle-mounted focus control speeds operator response. It is suited for ENG and studio crews who need mechanical, tactile control that integrates cleanly into existing pan head assemblies. The lightweight form factor reduces added mass on the pan handle while preserving full operator dexterity.
Installation is straightforward – the Focus Demand mounts to a standard ARRI/Hirth rosette on a pan handle and connects via USB-C to the camera or control module. The ergonomic layout and robust build are intended for repeated daily use in production environments. The device is designed to meet the durability needs of broadcast workflows while remaining simple to set up and operate.
Free Ground Shipping
We offer free ground shipping on every purchase of $300 and more for US and US territory. Please choose "Free Ground Shipping (UPS/USPS)" option at checkout.
UPS Ground
UPS provides up-to-date tracking information. Ground service takes anywhere from 2-7 working days for delivery depending on destinations. UPS Ground does not deliver on Saturdays, Sundays or Holidays.
USPS Priority Mail/USPS Express Mail
For all shipments shipped via USPS, we offer 'DELIVERY CONFIRMATION' number with each package. Difference between tracking number provided by UPS vs USPS Delivery Confirmation number is: Delivery Confirmation status is updated when the delivery has been made or when the package has made it through major USPS stations.
Air Shipment
Air shipments, Overnight, 2nd day and 3 day select methods offer guaranteed delivery time for your shipment. If you are in hurry or in need for the items on schedule, select one of these methods. Up-to-date tracking information is provided with each Air Shipment. AVProSupply has the right to choose between Air shipments to meet or reduce delivery time. For guaranteed delivery of multiple items with expedited shipping, please contact our customer service representative for personalized assistance to get your items delivered to you when you need them.
International Customers
We offer shipping via USPS/UPS for our international customers. You can find different shipping options during checkout.
Most items ordered from AVProSupply will be shipped out from our California Warehouse. Will-Calls are only allowed with Appointment Only - Please call Customer Service to set one up between the hours of 9am to 6pm PST.
We Offer A 30-Day Money Back Guarantee:
Our main goal is to ensure your complete satisfaction with our service and products. If, for any reason, you are not 100% satisfied with your purchase, you can return it within 30 days of the purchase date for a full refund. Our 30-day money back guarantee applies to all of the products we sell, except for: TVs and monitors 20" and larger, Special Order merchandise, or any item indicated as non-returnable. Shipping is not refundable. Prior to returning your purchase, a Return Merchandise Authorization (RMA) number will be provided to you.
Refunds:
Refunds on returned items will be issued in the same payment form as received from the customer at the time of purchase. Once we receive the product and it passes inspection, we will credit your account. Please allow 3 - 6 business days for a credit to appear on your account.
Exchanges:
If the item was sent back to us for an exchange, please allow 3 - 5 business days for the replacement to be processed.
No Returns/Exchanges on the following:
- TVs and monitors 20" and larger
- Special Order merchandise
- Any item indicated on the website as non-returnable
For more information see our official Return Policy
